Hola! I’m Lupita, Founder of Roam & Reap.

I’ve always believed there’s nothing quite like the thrill of discovering a hidden vintage treasure—a perfectly worn graphic tee, a beautiful mid-century find, or that one piece you never knew you were looking for.

I created Roam & Reap because I wanted to create a reason to wander—to slow down, explore the incredible vintage shops, cafés, and local businesses that make Sonoma County so special, and share the excitement of discovering something unexpected along the way.

As a proud Latina-owned and LGBTQ+ friendly business, Roam & Reap is built on community, sustainability, and supporting the amazing independent businesses that give each town its unique character.

My hope is simple: to inspire people to slow down, shop local, explore new places, and enjoy the journey as much as the treasure.

Let’s roam, reap, and discover something wonderful together. 🤎